What does the Brown Patch Mean on Wrangler Jeans?

What's in a name? That which we call a jean by any other name would perform as well - not exactly.
Anyone who has worked on the range, farm, or any form of hard, heavy-duty work really would tell you that isn't the case.
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No one wants to be wearing low-quality jeans while working; they're uncomfortable, unfitting, and prone to rip or tear on the job. Not a poster child for great quality right there.


So, how can you tell that the jeans you're buying are quality? It's rather simple really. You know that patch on the back of the jean? There's your clue.
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If it's brown, real leather: you, my friend, have a quality hard-working jean. If it's a different color and made from some other fabric or synthetic fake leather, no, you do not have a quality jean.
The Wrangler Patch Makes the Jean
Really? The patch? That's it? You think I'm joking, I'm not. Actually, that's the standard for all jeans really, not just work jeans. Jeans that are of the highest quality, whether they be a fashion jean straight out of Vogue or the heavy-duty work jean of Wrangler, are made with a high stitch count which makes the jeans heavier and more durable. Brown patch jeans are also excellently treated, extensively washed, and have higher quality rivets and buttons.
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The low-quality jeans you buy may say that they're premium and top quality, but that is just marketing. A low-quality jean is most likely made with a low stitch count (which makes them lighter and more prone to rip), are untreated, unwashed denim, and have low-quality rivets and buttons. Not quite the shining example of premium and quality.


Wrangler Brown Patch Point
As you can see, the patch on the back of the jean actually does matter: it's not just a little part of the jean. The brown patch is very much so an indicator of a quality jean, especially in the western work world.
This is perhaps the most iconic product Wrangler produces. Do you know what it is?
Brown patched jeans are an iconic symbol of the cowboy and other western icons. In fact, Wrangler's core jean line (and its company for that matter) revolves around this, being a true rugged, western jean company: which is why their jeans always have the brown patch. Not surprising coming from a company which has had the endorsement of rodeo legend, Jim Shoulders, for 58 years.
So next time you're in need of another pair of jeans, make sure you check the patch to make sure it's brown leather.
Thanks for checking out the Wrangler Jean blog. I see that your patches are starting to fall off your jeans. This can be due to a number or reasons but mainly the washing and drying of the pants. This patch is leather and they are drying out which is causing the material to crack, break & tear.
You might be able to treat the patches with a leather conditioner, just be sure to avoid contact with the denim. This would be the same product used on leather boots to provide them with the moisture needed to stay supple. In this case a little bit can go along way because these patches are not as big as other leather goods.
I hope this helps.
Thank you!
Thank you for reading our Wrangler blog! We currently do not collect plastic wrangler patches at this time. I would suggest checking in your local area for someone who may collects these patches. If you cannot find anyone who collects these patches, I would recommend disposing of them properly and not throwing them into the environment. Please reach out to us at support@north40.com if you have any further questions. Thanks!